Film

Film

NCM’s film model is unique within the entertainment industry. Our model emphasizes disciplined growth, a diverse portfolio approach, and successful targeting of cost-effective production and marketing segments. It also emphasizes its commitment to minimize risk while maximizing upside commercial potential. In 2010, multi-million dollars in funding has been obtained from public companies in China together with western private investments. The international presales strategy means that NCM almost always begins marketing its theatrical releases with minimal capital at risk.

To see a partial list of films brought to China by NCM, please see our content portfolio page.