Chinese Media Approach

Chinese Media Approach

Media Industry and its Regulations in PRC
Foreign individuals and enterprises, including those not invested or registered in China, are accorded treatment less favorable than that accorded to enterprises in China with respect to the right to trade. Many of these restrictions, like limiting the number of foreign movies that can be shown each year in Chinese theaters, have been aimed partly at limiting foreign influence in China but also at sheltering domestic industries. Other restrictions such as censorship and complex approval processes had restricted for would-be distributors of imported entertainment. However, with NCM’s decade of experience in China, we can help our international clients to navigate through the regulatory structure.

Since the founding of the People’s Republic in 1949 and until the 1980s, almost all media in China were state-run. Independent media only began to emerge at the onset of economic reforms , although state-run media outlets such as Xinhua , CCTV , and People’s Daily continue to hold significant market share. Independent media that operate within the PRC (excluding Hong Kong and Macao , which have separate media regulatory bodies) are no longer required to strictly follow journalistic guidelines set by the government. However, regulatory agencies, such as the General Administration of Press and Publication (GAPP) and the State Administration of Radio, Film, and Television (SARFT), continue to set strict regulations on subjects considered taboo by the government, including but not limited to the legitimacy of the Communist Party, government policies in Tibet and Xinjiang, pornography, and the banned spiritual group Falun Gong.

The media and communications industry in mainland China is administered by various government agencies and regulators. The principal mechanism for forcing media organizations to comply with CCP wishes is the vertically organized nomenklatura system of cadre appointments, and includes those in charge of the media industry.

State Administration of Radio, Film, and Television – administers and oversees the administration of state-owned enterprises involved in the radio, television and broadcasting industries.

Ministry of Industry and Information Technology – administers the physical communications infrastructure and the Internet service providers.

General Administration of Press and Publication – administers the newspaper, periodical, video and audio media and news industries.

Ministry of Public Security ‘s Cyber Police force – agency for regulating online content and investigation of Internet fraud, scams and pornography.

Government Approach
The government uses a variety of approaches to retain some control over the media:

It requires that newspapers be registered and attached to a government ministry, institute, research facility, labor group, or other State-sanctioned organization.

Entrepreneurs cannot establish newspapers or magazines under their own names, although they reportedly have had some success in setting up research institutes and then creating publications attached to those bodies.

The government also exploits a longstanding hierarchical relationship among Chinese print and broadcast entities in seeking to maintain some control over the media.

Reference Readings – NCM Research

  1. China’s Regulation Policy and Impacts Evaluation on Mass Media Industry
  2. SARFT is going after Internet videos
  3. Media Censorship in China
  4. How does China exert media controls
  5. Media regulation in China: Closed open for business
  6. TV Regulation and Media Policy in ChinaMedia
  7. Regulation in China and its Impact on Foreign Companies
  8. W.T.O. Rules Against China’s Limits on Imported
  9. Media Contents”Avatar” has been flying high in China But Beijing is Clipping its Wings.

(Contact NCM for details of each research paper)